Welcome to the Second Edition of the Connected TV Asia Awards by Agency Reporter, the only platform in the INSEA region dedicated to recognizing and celebrating excellence in Connected TV content, technology, and advertising. As CTV continues to revolutionize how audiences consume media, our awards shine a spotlight on the trailblazers driving innovation and setting new standards in this dynamic industry.
This year, we’re excited to introduce multiple new award categories, reflecting the evolving landscape of CTV and offering more opportunities to showcase the best in creative, technological, and strategic excellence. We’re also rewriting the rules of nominations, making it easier than ever to participate—submit unlimited entries with zero upfront costs. Only winners pay a fee, ensuring the focus remains on merit and excellence.
Join us in celebrating the game-changers and pioneers shaping the future of Connected TV across the region!
Jury
Connected TV Asia Awards 2025: Step-by-Step Nomination Process
We are excited to announce that nominations for the Connected TV Asia Awards 2025 are free of charge for submission. However, to ensure a smooth process, please follow the steps outlined below and keep in mind that all winning entries will incur a fee.
| Step 1: Submission of Entries Deadline: 7th May 2025 | You are eligible to submit entries if you are an agency, brand, publisher, or tech facilitator who has worked on any Connected TV (CTV) campaign in India or Southeast Asia (including Singapore, Indonesia, Thailand, Vietnam, Malaysia, etc.). 1. Any campaign undertaken from April 2024 onwards is eligible for nomination. 2. Unlimited entries can be submitted, and there is no cost to submit any number of entries. 3. Important: While you can submit as many entries as you wish, please ensure that the number of entries is aligned with your budget. If your entries win, you will be required to pay INR 20,000 + taxes per winning entry, and this fee is non-negotiable once the results are announced. 4. Each entry must be submitted using the official nomination form. To receive the nomination form: a. Contact Rahul Puri directly at +91 98917 68014 to request the form. b. Alternatively, you can send a WhatsApp message to +91 93109 66666, and a member of our team will assist you with obtaining the form and the submission process. Important: Submissions without the official nomination form or submitted after the deadline will not be considered. |
| Step 2: Screening and Evaluation Process Deadline: Up to 15th May 2025 | Once you have submitted your entries, the jury panel of the Connected TV Asia Awards will begin evaluating all the nominations. The jury’s decision will determine which campaigns are selected as winners. Please ensure your entries are complete and provide all necessary details to give your campaign the best chance of success. |
| Step 3: Notification of Winning Entries Date: 16th May 2025 | If your entry has been selected as a winning campaign, you will receive an official notification via email on 16th May 2025. The email will include: a. A list of your winning entries. b. An invoice for INR 20,000 + taxes per winning entry. Important: Once a nomination is declared a winner, you cannot withdraw the entry from the awards process. This means that upon receiving the winning notification, you will be obligated to pay the invoiced amount. |
| Step 4: Payment Process for Winning Entries Deadline: 25th May 2025 | Upon receiving the invoice for your winning entries, you must complete the payment by 25th May 2025. Failure to make payment by this date may result in your entries being disqualified from the awards process. Please ensure that the payment is processed promptly to avoid any complications. Specific payment details and methods will be provided in the invoice email. If you have any questions about the payment process, please contact Rahul Puri at +91 98917 68014. |
| Step 5: Awards Ceremony Date: 30th May 2025 Location: Trident, Gurugram | The awards ceremony will take place on 30th May 2025 as part of the Connected TV Asia Symposium & Awards at Trident, Gurugram. During the event, the winning campaigns will be officially announced and celebrated. Attendance at the event is highly encouraged for all participants, especially those with winning entries. |
Key Conditions and Reminders
- Unlimited Submissions at No Cost: You are allowed to submit as many entries as you wish, at no cost, during the nomination process.
- Invoicing of Winning Entries: If your entry is declared a winner, you will be invoiced INR 20,000 + taxes per winning entry.
- No Withdrawal of Winning Entries: Once an entry is notified as a winner, it cannot be withdrawn, and you are obligated to pay the invoice amount.
- Align Entries with Your Budget: Ensure that the number of nominations you submit is in line with your budget, as you will be required to pay for all winning entries once announced.
- Payment Deadline: All payments must be made by 25th May 2025. Failure to settle the invoice by this date may result in disqualification.
FAQs (Frequently Asked Questions)
Q: How much does it cost to submit a nomination?
A: Submission of nominations is completely free of charge, regardless of the number of entries submitted. You only pay if your entry wins.
Q: How will I know if my entry has won?
A: You will receive an official notification via email on 16th May 2025. The email will include a list of your winning entries along with an invoice for payment.
Q: Can I withdraw my nomination if I do not want to pay the fee?
A: No. Once you are informed that your entry has won, you are obligated to pay the INR 20,000 + taxes per winning entry. Withdrawal of winning entries is not permitted.
Q: How do I submit my entries?
A: You must obtain and submit the official nomination form by contacting Rahul Puri at +91 98917 68014 or sending a WhatsApp message to +91 93109 66666. Our team will assist you with the submission process.
Q: What kind of campaigns are eligible for nomination?
A: We are accepting nominations for CTV campaigns that were undertaken in India or Southeast Asia (Singapore, Indonesia, Thailand, Vietnam, Malaysia, etc.) during the last year or earlier.
Q: When do I need to complete the payment if I win?
A: All payments must be completed by 25th May 2025, before the awards event on 30th May.
If you have any further questions or need assistance at any point during the process, please feel free to contact Rahul Puri at +91 98917 68014.
We look forward to receiving your nominations and celebrating the best in Connected TV advertising!
Categories
1. Content & Programming Excellence
Subcategories:
- Best FAST Channel – Honors free ad-supported streaming television channels with compelling programming.
- Best Live Streaming Service – Celebrates platforms delivering high-quality live content experiences.
2. Platform & Technology Innovation
Subcategories:
- Outstanding Streaming TV Platform – Acknowledges platforms with exceptional user experience and technical performance.
- Best Upcoming Connected TV Platform – Recognizes emerging platforms showing innovation and growth potential.
- Most Innovative Smart TV Home Screen – Honors manufacturers and operating systems creating intuitive home screens.
- Best CTV AdTech Solution – Celebrates technological innovations in CTV advertising delivery and measurement.
- Best AI-Powered Content Recommendation Engine – Recognizes platforms that use AI to provide personalized content recommendations.
- Best Cloud-Based Streaming Solution – Celebrates cloud-based technologies that enable scalable, high-quality streaming experiences.
- Most Innovative Use of Voice Assistants in CTV – Honors platforms or devices that integrate voice assistants to enhance user interaction.
- Best Integration of Augmented Reality (AR) in CTV – Recognizes innovations that incorporate AR elements into CTV experiences.
- Best CTV Platform for Accessibility Features – Acknowledges platforms that incorporate accessibility features like audio descriptions or subtitles.
- Best CTV AdTech for Addressable TV – Celebrates solutions that enable addressable TV capabilities.
3. Advertising & Campaign Excellence
Subcategories:
- Best Creative CTV Campaign – Honors campaigns demonstrating exceptional creativity and engagement.
- Best CTV Campaign for Awareness & Reach – Recognizes campaigns effectively utilizing CTV for broad market penetration.
- Best Data-Driven CTV Campaign – Celebrates campaigns that effectively leverage audience data for targeting and optimization.
- Best Branded Content Collaboration – Acknowledges innovative partnerships between brands and content creators.
- Best Use of Interactive Ad Formats – Recognizing campaigns that effectively utilize interactive elements like QR codes or gamification.
- Best Cross-Device Campaign – Honors campaigns that seamlessly integrate CTV with other digital platforms.
- Best Data-Driven Storytelling – Celebrates campaigns that leverage data insights to craft compelling narratives.
- Best Social Impact Campaign – Recognizes campaigns that use CTV to promote social causes or awareness.
- Best CTV Campaign for Customer Acquisition – Honors campaigns that effectively use CTV to drive new customer acquisition.
4. Measurement & Analytics Leadership
Subcategories:
- Best Measurement Tool – Honors solutions providing accurate measurement of connected TV audiences and advertising performance.
- Outstanding Use of Ad Data Analytics – Recognizes innovative applications of data analytics in CTV advertising.
- Best Audience Engagement Strategy – Celebrates approaches that effectively capture and sustain viewer attention.
5. Industry Leadership
(Nominations not accepted in this category)
Subcategories:
- CTV Advertiser of the Year – Recognizes brands demonstrating exceptional strategy and results in connected TV advertising.
- CTV Thought Leader of the Year – Honors individuals contributing significantly to industry knowledge and standards.
- Rising Star in Connected TV – Celebrates emerging talent and companies showing promise and innovation in connected TV.
6. Additional Categories
Subcategories:
- Best Regional Content Platform – Recognizes platforms offering exceptional regional content.
- Best CTV Advertising Agency – Honors agencies delivering outstanding CTV advertising campaigns.
- Best CTV Technology Partner – Celebrates technology partners enabling innovative CTV solutions.
- Best CTV Content Distribution Strategy – Recognizes strategies that effectively reach diverse audiences across connected TV platforms.
- Best CTV Monetization Strategy – Honors strategies that effectively generate revenue through connected TV platforms.
- Best CTV Partnership – Honors partnerships that drive innovation or growth in the CTV ecosystem.
- Best CTV Marketing Strategy – Celebrates marketing strategies that effectively utilize connected TV for brand promotion.
- Best CTV Research & Insights – Recognizes research that contributes to a deeper understanding of the connected TV landscape.
- Best CTV Education & Training Initiative – Honors initiatives that enhance industry knowledge and skills in connected TV.