PREVIOUS EDITIONS
Building on the success of our previous editions across Mumbai and Delhi, we are thrilled to present the third edition of the Programmatic Asia Symposium, set to take place in New Delhi on May 30th, 2025, at Trident, Gurugram, presented exclusively by The Trade Desk. As programmatic advertising continues to evolve in an increasingly privacy-conscious world, this year’s symposium is dedicated to exploring how brands can balance personalization with consumer trust and regulatory compliance.
Theme: The New Age of Consumer-First Advertising: Privacy-Driven Personalization and Performance in an Omnichannel World
As the digital ecosystem undergoes rapid transformation, marketers are challenged to innovate while respecting consumer privacy. The rise of first-party data strategies, AI-driven targeting, and contextual advertising is reshaping the landscape, making it imperative for brands to adapt. This year, our discussions will focus on how businesses can leverage programmatic advertising to drive performance while maintaining consumer trust in an omnichannel environment.
SPEAKERS
WHAT TO EXPECT
This year’s Programmatic Asia Symposium will bring together top industry leaders, marketers, and technology experts to share insights, strategies, and best practices on the future of programmatic advertising.
The event will feature in-depth discussions on the most pressing challenges and opportunities shaping digital advertising today. Key topics include “Data without Boundaries: Leveraging the Open Internet for Precision Targeting,” exploring how open internet ecosystems enable more effective audience engagement; “Future-Proofing Your Brand with First-Party Data and Privacy-Centric Marketing,” addressing the shift towards data privacy and consumer trust; and “The Power of Context: Navigating a Multi-Platform Programmatic World,” highlighting the importance of contextual targeting across diverse digital environments.
Join us at Programmatic Asia Symposium- New Delhi for an insightful journey into the next era of digital advertising, where privacy, personalization, and performance converge to redefine the future of consumer-first marketing.
AGENDA
| Time | Topic | Description | Speakers |
| 3:45 PM- 4:15 PM | Registration starts for PAS | – | |
| 4:15 PM-4:20 PM | Opening remarks | – | Rahul Puri, Founder, Agency Reporter |
| 4:20 PM- 4:40 PM | Keynote | – | Dhruv Dhawan, VP of Revenue – India, The Trade Desk |
| 4:40 PM- 5:10 PM | Panel Discussion 1 Data without Boundaries: Leveraging the Open Internet for Precision Targeting | This panel will explore how brands can harness data from the open internet to improve targeting, personalization, and engagement across channels. Discussion will focus on the role of AI and first-party data in building impactful, privacy-friendly campaigns, and navigating today’s fragmented digital landscape. | 1. Tathagat Jena, Head Of Online Sales & CMO – INDIA & APAC, HMD 2. Niti Kumar, Chief Operations Officer, Starcom 3. Ranjan M., Senior Director, Client Services at The Trade Desk 4. Karan Kumar, Chief Marketing Officer, Hero Realty 5. Shweta Srivastava, Head of Digital and Omni Channel Marketing, Dr. Reddy’s Laboratories |
| 5:10 PM- 5:30 PM | Fireside Chat Future-Proofing Your Brand with First-Party Data and Privacy-Centric Marketing | This conversation will highlight the growing importance of first-party data in a privacy-first world. The session will explore how brands can responsibly collect, manage, and use this data to deliver personalized experiences while staying compliant with privacy laws. | TBA |
| 5:30 PM-6:00 PM | Panel Discussion 2 The Power of Context: Navigating a Multi-Platform Programmatic World | This session will explore how to leverage contextual targeting in a multi-platform programmatic world. Panelists will discuss the importance of delivering timely, relevant ads across different devices and platforms, and how to create a seamless omnichannel experience for consumers. | 1. Arpita Gandotra, AVP Marketing, Reliance Digital Retail 2. Kanika Anand, General Manager, Media Marketing, Airtel 3. Neha Rao, Vice President – Marketing, Bikaji Foods International Ltd 4. Dimpy Yadav, Head of Digital Strategy – Mindshare India 5. Nidhi Rastogi Director, Head of Marketing & PR, India, Uniqlo Moderator- Anubhav Nayyar, Chief Business Officer, Kindred |
| 6 PM onwards | Cocktails followed by dinner |
HOW TO ATTEND?
Registration is FREE but mandatory to attend the symposium.
SPONSOR
