Welcome to Season 3 of the Connected TV Asia Symposium!
Building on the tremendous success of our first two seasons across Delhi, Mumbai, Bengaluru, and Jakarta, we are thrilled to bring you another exciting chapter in the exploration of Connected TV innovations. This year, we are diving deeper into the dynamic evolution of CTV as it continues to revolutionize the advertising landscape in Asia.
Theme: The Interactive Revolution: Transforming CTV from Passive Viewing to Active Engagement
The evolution of Connected TV is transforming it from a passive viewing experience into an interactive, engaging platform where audiences actively participate, shop, and socialize. As technology continues to advance, CTV is no longer just about entertainment but is emerging as a dynamic, participatory medium that redefines viewer interaction.
Interactive Connected TV is advancing beyond mere awareness metrics to achieve tangible business results. This year, the focus will be on exploring how CTV has transformed from just another advertising medium into a strategic platform that not only enhances brand impact but also delivers quantifiable outcomes.
We are excited to kick off Season III with our Delhi edition, coupled with the second edition of the CTV Awards, celebrating the most innovative campaigns and breakthroughs in this space.
Join us for a transformative experience where industry leaders, marketers, and tech experts will share insights on how engagement, creativity, and results are converging to shape the future of CTV.
Speakers
Agenda
| Time | Topic | Description |
| 10:30 AM | Registration starts for CTV Asia Symposium | – |
| 11-11:05 AM | Opening remarks | Rahul Puri, Founder, Agency Reporter |
| 11:05- 11:45 AM | Panel Discussion 1 The Affluent Shift: Decoding Premium Audience Migration to CTV Ecosystems | This panel will explore the increasing migration of affluent viewers to CTV platforms and how brands are adapting to reach this high-value demographic. By leveraging data and insights, panelists will discuss the evolving viewing habits of affluent audiences. The discussion will focus on why CTV is becoming a preferred medium for brands targeting high-net-worth individuals, and how this shift is reshaping the premium advertising landscape. |
| 11:45- 12:20 PM | Panel Discussion 2 Redefining Engagement: The Rise of Interactive CTV Advertising | Interactive CTV advertising is revolutionizing audience engagement, offering new ways for viewers to interact with ads in real-time using features like clickable elements, interactive overlays, and remote control responses. This panel will explore how interactive CTV ads are driving significantly higher engagement rates compared to traditional digital formats. Industry experts will discuss innovations that are enhancing viewer experiences, with a focus on the future potential of this format and its impact on consumer-brand interactions. |
| 12:20-1 PM | Panel Discussion 3 Omnichannel Orchestration: CTV’s Role in the Broader Media Mix | This session will examine CTV’s role within a broader omnichannel marketing strategy, focusing on how it complements other channels such as digital out-of-home (DOOH), mobile, and social media. Panelists will discuss the benefits of a cohesive, cross-channel approach that integrates CTV, enhancing reach, brand consistency, and maximizing consumer touchpoints across the entire buyer journey. The discussion will also delve into the complexities of executing seamless omnichannel campaigns, particularly in ensuring that messaging remains consistent and personalized across all platforms. |
| 1-2 PM | Lunch break | – |
| 2-2:30 PM | Fireside chat Creative Innovation Showcase: Next Generation of CTV Ad Experiences | This fireside chat will explore cutting-edge innovations in CTV ad formats, highlighting the creative possibilities of interactive overlays, picture-in-picture (PiP) ads, carousel ads, and rich media. With data showing that these advanced formats drive higher attention and brand recall, the session will focus on how advertisers can leverage CTV’s creative potential to captivate audiences and deliver memorable ad experiences. Featuring insights from industry leaders, this session will provide a glimpse into the future of creative ad executions in the CTV space. |
| 2:30 PM-3:30 PM | CTV Awards Ceremony | |
| 3:30 PM onwards | Hi-tea | – |
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