Dell Technologies’ latest campaign features stories of CXOs on balancing work & life in the new normal

This is a new era! An era where work and lives have changed – bridging the thin line between the two. And this altered way of life has brought in a new opportunity for all of us to explore more of ourselves, both in our personal as well as our professional lives.

Bringing in this right balance between passion and profession is Dell Technologies’ latest social media campaign #LifeKaNayaBalance. The campaign features a series of videos with CXOs and business leaders in candid conversations with influencers like celebrity chef – Aditya Bal, musician – Amit Kilam, photographer – Ravi Dhingra and social influencer – Shilpa Sonal, all connecting from their respective remote work spaces. CXOs include CEO of Tata Starbucks – Navin Gurnaney, EVP and CIO of Havells – Mukul Saxena, VP and CIO of Vodafone Idea – Saloni Vijay and Principal Architect of Design Consortium – Nilanjan Bhowal.

The influencers and CXOs bond over their mutually shared passion.

Each video brilliantly depicts how the new way of work has helped the leaders find a perfect balance in life – one that enhances productivity while also giving them time to pursue their passion. And how all this is made possible with the right tech devices and accessories.

The 3 videos released in the campaign so far have garnered over 1.8 million views.
A subtle undertone of Dell’s ecosystem of remote work solutions portfolio is present in each video, establishing how Dell is the single trusted technology partner with the complete remote work ecosystem of products and solutions that enables the workforce to work at full speed from anywhere, anytime. Each video ends with a note on how Dell Technologies is redefining work with #LifeKaNayaBalance.

The video series is complemented by an interesting contest, asking the social netizens to share how they are finding balance in today’s new way of work with technology while gratifying the best stories.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the information shared by the company or their appointed representatives.