Shikha Kapur, Amit Chandrra, Prabhat Choudhary launch Andaz, an integrated marketing solutions company
Shikha Kapur, Amit Chandrra, and Prabhat Choudhary announce the launch of an integrated marketing communications company, ‘Andaz.’ Shikha Kapur is a specialist in media & consumer strategy. She is the former CMO of Fox Star Studios, UTV Disney and the former COO of ErosSTX. Amit Chandrra is the recipient of two Cannes Lion Awards and Managing Director of Trigger Happy Entertainment Network, and Prabhat Choudhary, who is one of the most influential strategists in Indian entertainment is the Founder of Spice PR and Entropy Digital.
With this development an extensive amount of entertainment marketing experience comes together as the three power players, who’ve held important positions in their respective fields of proficiency, now bring their collective expertise of 500 plus films to offer content marketing solutions. Between the 3 of them, they have collectively worked on 4 out of the 5 top-grossing films of all time including Baahubali, Dangal & Sanju.
The newly launched company aims to bring the best talent forward to conceive and implement innovative marketing solutions that challenge conventional models, focus on re-imagining campaigns, and enable deeper conversations with audiences.
The company will harness the power of digital and create campaigns powered by vital audience insights and data to deliver measurable marketing. This collaboration intends to foster a more substantial relationship with audiences through compelling campaigns that will consistently pursue disruption in thinking and implementation.
Shikha Kapur shares, “We are at the threshold of a transformational shift in content consumption and audiences. With Andaz, we want to embrace this evolution and create marketing that echoes change, creativity, and curiosity. Andaz will challenge the conventional marketing playbook and endeavour to give content a unique voice through campaigns that resonate in this landscape of accelerating change.”
Amit Chandrra shares, “Disruption is critical for any business. It is imperative to challenge the status quo consistently. We hope the disruption this collaboration achieves, creates the much-needed revitalization we all seek, to grow our industry.”
Prabhat Choudhary shares, “The story of Andaz is about harnessing collective strengths of respective specialists. We three would be uniquely positioned to bring in a “change” and value in the marketing process when operating together. Reaching out to different audience segments whether it’s women or tier 3/4 audiences and unprecedented use of digital campaigns would be a priority at Andaz.”
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.