News

Moving Walls India and Wellversed Media Partner to Accelerate Outcome-Based OOH Advertising and Empower Media Owners
Quora Appoints The Nimble Labs as Authorized Sales Partner for India
New Magnite Research Highlights the Power of CTV and Cricket as India’s Streaming Market Continues to Grow
45% of Indian Shoppers Plan to Spend More This Festive Season: MiQ Festive Shopper Insights 2026
Programmatic Asia Symposium & Awards 2026 Brings India’s Marketing Leaders Together to Define the Next Era of Programmatic
RunnTV and Coolita Announce Partnership to Accelerate Premium FAST TV Distribution and Monetization in India
OEM Advertising 101: How Ads Are Reaching Indians Before They Even Open an App
India’s RunnTV launches Africa’s First Independent FAST Streaming Platform Openview with eMedia
Gutenberg Expands Video Storytelling Capability with AI Motion Studio; Targets $38B Connected TV global market
VDO.AI Continues Longstanding Partnership with SarkariResult.com to Deliver Seamless Video Monetisation 
DSP vs Direct: How Indian Media Planners Are Rethinking Programmatic Buying
How CMP (Consent Management Platforms) Are Becoming Critical After the DPDP Act
Ad Fraud in India’s Programmatic Ecosystem — Scale, Sources & Solutions
Dentsu Creative India is among the winners of White Square International Festival of Creativity 2026
How Header Bidding Is Evolving for Indian Publishers in 2026
Introducing Magnite Orchestration: Powering the Future of Agentic Advertising 
Contextual Targeting’s Comeback — Why It’s More Relevant in India Than Anywhere Else
B2B Marketing Association (B2BMA) Launches to Build India’s Leading Community for B2B Marketers
MiQ Sigma Expands with New Data, Capabilities and Ways to Activate
How MFA (Made-For-Advertising) Sites Are Draining Indian Programmatic Budgets
FEATURED POSTS
Why Transparency Is Becoming the Biggest Competitive Advantage in Connected TV Advertising
Why CTV’s Biggest Problem Isn’t Demand. It’s Proof.
FAST Forward: Why Free Ad-Supported Streaming Television Is India’s Next Big Media Opportunity
Why Indian Advertisers Are Sleeping on Telegram
How a newsroom is building AI-led information retrieval systems
Beyond Pinkwashing: How Brands Can Engage Women Authentically
CTV Is The Centerpiece of India’s TV Revolution in 2026
Celebratory Mobile Wallets & Fintech: Ads That Drive Transactions, Not Installs 
The Invisible Cost of Delayed Feedback in Brand and Digital Agencies (And How to Fix It)
Programmatic Advertising in India 2025: Building brand engagement through Real-Time Bidding
Quiet Influence – Why Visibility Alone Isn’t Enough in Public Relations
Creativity That Converts: Why Strategy-Led Execution Is the New Agency Superpower
Rethinking YouTube Advertising: Strategies for a Fragmented Digital Attention Economy
Connected TV is the new prime time  
Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies