Aawaz.com Goes National By Associating With India vs Bangladesh Test Match.
Aawaz.com is officially associated with the India v Bangladesh 2019, 2nd Test starting from Friday 22nd November at Eden Gardens, Kolkata,
Aawaz.com has opted to create visibility for its brand by taking the perimeter boards branding accentuating the stadium’s boundary, something every fan is keeping a keen eye on.
Though aawaz.com was initially aimed at Hindi Speaking Markets (HSM) as a GEC of audio entertainment, we were pleasantly surprised to see an equal number of listeners from diverse markets including Kolkata, Chennai, Cochin, Bengaluru and beyond. aawaz.com also gets 11% of its listeners from USA. The consumer insight was very clear, our audience are diverse, well-travelled, multilingual and avid podcast listeners. Hence cricket as a media vehicle makes an ideal fit to reach the whole nation, and cricket fans around the world.
“We started with making world class original content, then we were busy distributing aawaz ubiquitously across web, app, and streaming devices, and now the time has come to build brand aawaz. Besides, aawaz has long form content, and the D/N Test is long format too. Couldn’t have asked for a better way to start scaling our marketing efforts” says Sreeraman Thiagarajan, cofounder of aawaz.com.
The test series has many firsts, day and night format, the pink ball, and marquee guests and delegates. In that order, we are proud to have our first big brand building initiatives with a religion called cricket at the iconic Eden Gardens.
Content creators, brands, and partners are entrusting their faith on aawaz.com to tell audio stories and create sustainable long term podcasts. Growing the brand aawaz is our commitment to creating value for all stakeholders.