AcneStar face wash launches its digital campaign with regional influencers

AcneStar face wash from the house of Mankind Pharma unveils its new digital campaign on its YouTube channel and social media platforms. In this digital campaign, AcneStar comes up with regional influencers to leverage different audience bases from their digital affinities and demographics.

With the rise in the number of internet users in India, through this campaign, the brand adopts newer languages to engage with their audience in their local language. To capture the different regional speaking markets the brand has collaborated with actresses Himanshi Khurana, Pranitha Subhash, Priyanka Sarkar and Hruta Durgule from different regional markets.

The brand informs that it has plans to rope in more regional influencers in the coming days.

The campaign is designed and planned on the basis of consumer insights and learnings from the past campaigns.

Speaking on the campaign, Joy Chatterjee, General Manager, Sales & Marketing, Mankind Pharma shares, “AcneStar is an anti-inflammatory and antibacterial face wash which plays an important role in everyone’s life and we are trying to create awareness for our brand through a regional approach. We are confident that this campaign will help us build deeper and newer connections with our audiences.”

With this campaign, AcneStar face wash is planning to reinforce its position in the market with an aim to be known for its anti-inflammatory and antibacterial face wash.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.