AdCounty Media × Dailymotion: Unlocking India’s Next Big Video Advertising Opportunity

The collaboration brings Dailymotion’s next-generation advertising capabilities, powered by Ray and Audience Path, to Indian advertisers through AdCounty Media’s growing advertising technology ecosystem.

AdCounty Media, India’s leading digital-first adtech company, announced a strategic collaboration with Dailymotion, a global media giant to bring its state-of-the-art video advertising solutions and AI-driven solutions to the Indian market.

The partnership will give brands and agencies access to Dailymotion’s advertising solutions via AdCounty Media. It will facilitate increasingly intelligent approaches to audience understanding, campaign activation and measurement, unlocking new opportunities to connect with audiences via premium digital video.

Ray, Dailymotion’s agentic AI technology, lies at the core of the collaboration. It is built to transform the way video marketing is planned, activated and measured. This agentic AI platform combines audience intelligence, creative optimization, campaign activation and measurement within a unified technology layer by leveraging Dailymotion’s proprietary video data. This is a game-changer for brands and agencies, helping them with informed and measurable decision-making.

The partnership also comes as Dailymotion continues to advance its wider evolution to Audience Path, its next-generation approach to audience intelligence and activation. Audience Path is built to help advertisers navigate an increasingly fragmented media environment by translating video, content, behavioral and intent signals into actionable audience intelligence. Ray is the intelligence layer at the heart of this vision, uniting AI-driven audience understanding and activation.

Bringing Dailymotion’s AI-powered Video Intelligence to India

For Indian advertisers, the partnership serves as an opportunity to get access to a global video ecosystem leveraging the expertise of AdCounty Media on the local advertising market.

Currently, Dailymotion is available in 191 countries, where its ecosystem attracts more than 400 million visitors per month and consists of more than 5,000 premium publishers. The platform offers video campaigns on mobile, desktop, tablet and connected TV, using its proprietary advertising technology and privacy-first video ecosystem.

Under this collaboration, AdCounty Media will partner with brands and agencies in India to identify new possibilities with regard to Dailymotion’s high quality video assets, along with advertising technologies and AI capabilities.

The scope does not just end at bringing yet another video channel for advertisers. The key is to combine high quality video, audience data, and AI technology together to make video marketing more integrated.

Video Advertising Is Getting an AI Upgrade

The next wave of digital advertising will take us further than just finding our audiences. Advertisers now require an understanding of their audiences, their interests, what they watch, their behavior and how it can all be converted into actionable data.

And that’s why the synergy of technologies provided by Dailymotion, Audience Path, Ray and AdCounty presents a unique opportunity in the world of advertising technologies.

It is important to note that Ray is built on top of four basic artificial intelligence abilities – Predict AI, Engage AI, Activate AI and Measure AI – covering all aspects of video marketing, from audience understanding to campaign optimization.

For Indian advertisers, it brings a smart video advertising solution, blending the best of premium content environments with audience understanding and artificial intelligence assisted campaign decision making.

Dr. Vijay Anand Kunduri, Managing Director (APAC), Dailymotion commented, “This is a significant and dynamic opportunity for digital video advertising in India, with companies increasingly seeking premium placements in tandem with smart audience insights. With the help of our partnership with AdCounty Media, we are taking Dailymotion’s worldwide video platform and our innovative technology such as Ray and the overall vision of Audience Path even closer to Indian advertisers. We are excited about assisting brands in breaking away from traditional video buys and reaching new heights of intelligence.”

A Global Video Powerhouse Meets India’s Advertising Market

This collaboration comes in light of the changing nature of the digital advertising ecosystem as a whole, where the need for efficiency, transparency, and intelligence in the fragmented media world is driving advertisers’ needs.

For AdCounty Media, it marks another move towards building a technology-enabled advertising company which can enable performance marketing, programmatic capabilities, premium media and AI-enabled advertising features within its ecosystem.

“Dailymotion has evolved significantly from being simply a video platform. With Ray and the evolution toward Audience Path, the business is building an intelligent layer around how audiences are understood and how video campaigns are activated and measured. Bringing these capabilities to India through AdCounty is an important opportunity for advertisers looking to move beyond conventional video buying. We see this collaboration as the beginning of a much larger conversation around AI, premium video and the future of advertising in India, ” quoted Mr. Delphin Varghese, Co-founder and Chief Revenue Officer, AdCounty Media.

With the increasing role of video in the media strategies of today, the synergies of quality video environments, proprietary audience data, artificial intelligence, and programmatic capabilities may enable advertisers to launch their campaigns in light of the evolving and fragmented digital landscape.

AdCounty Media sees this partnership as an enhancement of its vision of developing an interconnected advertising technology platform that will unify global media opportunity with local execution.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.