Adidas Celebrates The Launch of The AlphaEdge 4D Running Shoe With An Instore Experience in Mumbai
Adidas announces that it expands the 4D range with a new reflective ALPHAEDGE 4D shoe. The latest FW19 AlphaEdge 4D running shoe features the 3D printed design.
The Linking road store in Mumbai was transformed into an AlphaEdge 4D lab to celebrate the launch of the footwear in the country. The attendees were taken through the technology used in the footwear and how the running shoe is designed. Guests were encouraged to unbox the shoe as they dressed themselves in AlphaEdge themed lab court, gloves and glasses. Social media was set ablaze with the attendees documenting the AlphaEdge 4D experience!
ADIDAS 4D was first revealed as concept release from FUTURECRAFT – adidas’ innovation incubator – in 2017. The midsole is printed with light and oxygen using Carbon Digital Light SynthesisTM technology pioneered by Silicon Valley-based company, Carbon. The two companies came together to combine years of athlete data with the latest 3D printing technology which allows products to be created at considerable commercial scale. This technology enables huge benefits for both athletes and consumers so they will feel the future.
ADIDAS 4D
Carbon Digital Light SynthesisTM technology uses digital light projection, oxygen-permeable optics and programmable liquid resins to print high-performance, durable polymeric products.
The technology uses data to translate the needs of a performance category, and eventually individual athlete or consumer, with the required movement, cushioning and stability directly into a midsole.
Primeknit upper, with FORGEDMESH
A super-lightweight upper that features a reflective prime knit used on the full upper, for maximum reflectivity, encases your foot in a seamless sock-like fit providing the support and comfort needed during sharp lateral movements and tight turns. Each thread is individually constructed millimeter by millimeter with FORGEDMESH – a process using TPU-coated yarn, that maximizes performance when stitched at various angles and layers for ultimate strength in motion.
Continental outsole
The Continental rubber outsole draws on 140 years of Continental tire technology and research – with engineered traction zones to support deeper cuts and faster acceleration, regardless of surface terrain or weather.