Agency Reporter launches after a delay of twenty years
Maybe it’s twenty years late and the name sounds familiar, but Agency Reporter launches today with an idea to disrupt and change the tundra style of reporting set by our ancestors. Some people think that reporting on the agency business is very tricky & complex. So far even I thought so, but then something struck my mind & I figured out that Agency Reporter has nothing to do with complexities, in fact, our single-track agenda is to be the voice of agency and we loved the idea so much that we made it our tag line.
Why the industry needs Agency Reporter?
We all love & hate brands so much that sometimes we share their ads or bitch about their campaigns in our office pantry. Give entire credit to brands. We even love to bajaao any brand because of the actions their ambassadors take sometimes. But good or bad whatever it is, we are always talking about the brand. What about the agency – media, creative, outdoor, PR, influencer, so on and on? And frankly, whatever coverage any agency gets is based on bigger the agency, bigger the canvas logic. Why does an agency need to prove every time that their work is worth a coverage? And trust me, these are just a few reasons why the industry needs Agency Reporter.
If there is an agency out there, it has now got a platform which will celebrate every work of theirs, cheer each time they win and lend support every time they lose. We want to be a part of every person working for an agency. We want to hear stories of what you or your agency has done so far and how your agency is changing the way people see their favorite brands. Send in your stories on editor@agencyreporter.com, we are listening!