Bobble AI integrates Nielsen Digital Ad Ratings for audience verification

The AI-led tech platform Bobble AI collaborates with Nielsen to measure audience engagement. 

A validation from Nielsen Digital Ad Ratings builds more trust among brands and validates Bobble AI’s targeted approach and result-oriented strategy to help them reach their intended audience most effectively.

Elaborating upon the association, Ankit Prasad, Founder, and CEO, Bobble AI comments, “Audience quality has been a matter of huge concern for most brands today. While we have been offering data-backed analysis for audience engagements, this certification would help bring in transparency in ad distribution and advertiser ROI. This latest integration not only builds further trust among brands but also gives us the opportunity to showcase continued efforts to offer the best measurement tools to brands.”

Commenting on the latest development, Vishal Kamath, Head – Digital Solutions, South Asia from Nielsen Media India shares, “Digital Ad Ratings is leveraged by Advertisers in India to measure the Reach delivered by their campaigns. As brands increase their spend on digital, we’ve seen advertisers demanding greater transparency and cross-platform comparability. Nielsen is committed to providing the industry with the insights they need to understand and connect with audiences across platforms. DAR certification for Bobble AI now also provides a comprehensive measurement of Conversation Media Platform to the Advertisers.”

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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.