Exclusive: Amit Duggal Moves on from GroupM; Launches Media Agency Monkeyminds
Based in Gurgaon, the agency’s primary focus area would be to bridge the gap between creative and media services in the advertising world. The other key focus area is E-commerce media and marketing design.
Amit Duggal, erstwhile integrated planning lead (Google) at GroupM’s digital agency Essence has launched a media agency called
Based in Gurgaon, the agency’s primary focus area would be to bridge the gap between creative and media services in the advertising world. The other key focus area is E-commerce media and marketing design.
Apart from these, the agency also offers services like Media planning & buying, , Creative solutions, SEO/SEM, Social media management, Digital consultancy, Programmatic marketing, Influencer marketing, Content creation, Performance marketing, AI led Analytics among others.
As the integrated planning lead at Essence, Duggal was instrumental in driving media planning across offline (TV/ Print / Outdoor etc) and Digital (Search. Social, App marketing, Affiliates). At Essence, Duggal was leading a team of 22 offline and online planners. Prior to Essence, Duggal has had a long standing career in the advertising industry with successful stints across Omnicom Media Group, Madison Communications, Mindshare, Geodesic, Leo Burnett and Percept H. He has also been associated with digital brands like Travelguru, Yatra, Indiatimes to name a few.