Social Media has given even brands an opportunity to connect with the customers in the most amicable way; thus, making the marketers squeeze every possible opportunity in appearing more than a marketing machine. Making use of April Fools’ Day, certain brands have put as much thought into creating over-the-top ways to fool their customers as they do in any other serious campaigns to drive sales. What is the end goal? To sound relevant, funny, memorable, and show that you are more than a marketer. However, to have a big win in the extremely crowded space, brands need to plan well and understand how to tread the fine line between humor/parody and click bait or sensationalized news.
So, here are the brands who perfectly clowned their customers and yet maintained the class by winning over through their creative pranks this April Fools’ Day 2019:
Kingfisher Instant Beer
Countdown Supermarkets Onion Dip Ice cream
Tinder Height Verification
OnePlus’ Electric Car
Coming soon. pic.twitter.com/0Kn0ozIjYh— OnePlus (@oneplus) March 29, 2019
Emirates Chauffeur-Less Drones
Fly on our chauffeur-less drones between any location in Dubai and @DXB, from April 2020. Each drone features two fully-enclosed First Class private suites. Our new drone airport transfer service will be offered to all Emirates Skywards Platinum members. #FlyEmiratesFlyBetter pic.twitter.com/s35dNg89jz— Emirates Airline (@emirates) March 31, 2019
It’s the first day of April, so beware and remember to be alert to news that seems too good to be true or just plain bizarre.