Artificial Intelligence will be evaluated at White Square Creativity for the first time

White Square International Festival of Creativity, recognized in the professional community all over the world, continues to call for entries. For more than 15 years, White Square Festival has been promoting creativity, while sharing the principles of socially responsible marketing, peacefulness and universal human values. Annually, agencies and brands from more than 35 countries participate in the Festival, presenting innovative solutions and ideas.

Entries are accepted online in 243 nominations in eight contests: Creative, Branding, Marketing Services, Marketing Effectiveness, Digital, Media, Craft, Mass Media Contest. This year White Square Festival has updated and included nominations that match the current trends and relevant demands of the global communications industry while taking into account new tendencies.

For example, in connection with rapid digitalization and developing AI, in Digital Contest there was introduced the nomination Use of Artificial Intelligence, which was designed to demonstrate the use of innovative technologies in creative projects. According to White Square Festival jury members, AI will never completely replace people, their creativity, intuition, and emotions. However, the competent use of new technologies is an excellent tool that helps to improve the work of professionals.

White Square Festival annually encourages creative approach to socially important topics and expands the list of social nominations. This year the nomination Inclusive design or accessibility has been added to Mass Media Contest. The entries submitted in the social nominations, in addition to the main criteria as the creative idea and its realization, will be evaluated for their significance for the society, positive changes in the environment and the world in general.

White Square Festival 2024 jury will bring together outstanding representatives of creativity and communications industries from different countries, who have won numerous professional awards for their outstanding projects, experienced jury members of prestigious international creativity festivals.

The winners of White Square Festival 2024 will be published in numerous industrial mass media around the world. Publications promote agencies and the best ideas to the international creative community.

The main stage of entries submission is lasting till February 26, 2024. To learn more about the nominations, evaluating criteria and technical requirements, please check the Entry Kit.Follow the news of White Square Festival on the official website.

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