ASICS ANNOUNCES THE LAUNCH OF THEIR CAMPAIGN – ‘TEN PEOPLE, TEN COLORS’
A runner’s journey starts even before he sets out on the run; be it an early morning runner or a late-night runner, each runner has a different story to narrate. With each passing day they slowly and steadily set new benchmarks for themselves.
To support a runner’s journey, ASICS has launched the ‘Ten People, Ten Colors’ collection, a vibrant range that encases the gears in ten different colors to celebrate the feeling of empowerment and determination to push their limits. Based on a Japanese proverb, ‘what may work for one person might be different for the other, but the same difference is what makes us all unique’, the brand’s latest campaign brings to life the spirit of what running means to each person.
For one, what starts as a leisure stress-buster may turn into an ambition to complete a marathon, for others; it may be their sole fitness goal. This campaign is about real people with real stories and how ASICS’ with its state-of-the-art technology helps them keep going beyond the targets they initially set out to ‘Win The Long Run’.
The ‘Ten People, Ten colors’ series of colors includes the brand’s five running shoes, including GEL- KAYANO 26, GEL-NIMBUS 21, GT-2000 7, GEL-CUMULUS 21 METARIDE and GEL – KAYANO 26 KAI. Each shoe from the collection has been handpicked to suit the core messaging of the larger theme of the campaign which stands for the versatility of every runner.
“ASICS has always been inspired by stories of real runners and has been motivated to improve technology to suit every consumer. The new campaign encapsulates a wide range of colors depicting the spectrum of light through the day to showcase the versatility that matches the personality and goals each runner has to ‘Win The Long Run.’ said, Rajat Khurana, Managing Director, ASICS India.