Editorial Desk

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Dabur Red Paste revolutionizes oral care at Kumbh 2025 with ‘Dant Snan’ initiative
Dabur Red Toothpaste shines at 75th Indian Dental Conference, bridging ayurveda and modern science
Elan Group welcomes Shah Rukh Khan as its brand ambassador
RedBeryl™ is all set to #MakeItBLUE Again with India vs Pakistan ICC Champions Trophy 2025 campaign
DoubleVerify launches Content-Level Controls on Meta, powering media quality and advertising effectiveness
Audi India and PHD Media tie up with Huella’s NEXad to launch Q7 facelift with an interactive CTV campaign
Bikano surprises the audience on the occasion of Valentine’s Day with #BoreNahiBooBano campaign
Lodestar UM launches Full Colour Media
OMD Worldwide rebrands with bold new positioning: ‘We Create What’s Next’
Quora partners with Bombora to provide B2B audiences, ABM targeting to advertisers
In conversation with Haymans Fung, Global Head of Marketing, Wealth and Retail Banking, Standard Chartered Bank
SW Network unveils strategic growth initiatives, media buying, and performance marketing vertical, SW Growth Labs
Kaizzen expands portfolio with the launch of public affairs vertical
Human Mobile Devices enhances Maha Kumbh through government collaboration
Innocean takes a different route to launch the new Hyundai CRETA Electric
mCanvas unveils first-ever interactive CTV format, mCanvasTV
Navi Mumbai Police’s ‘Nasha Mukt Forever’ campaign takes centre stage at Coldplay concert
Indian PR Industry Surges to ₹2,500 Cr in FY23, expected to nearly double by FY30 AI, business outcomes, and Gen Z workforce leading transformation 
Piramal Pharma ropes in Yami Gautam as its brand ambassador for brand Little’s
Centerfruit goes all-in on taste with its campaign – Kaisi Jeebh Laplapayee