Editorial Desk

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Sunsilk brings Kolkata’s trams to life with its durga puja campaign
Bank of Baroda announces partnership with Sachin Tendulkar as its global brand ambassador
Hero Realty’s Inspiring Anthem ‘Hero Tum Yahan’ captivates viewers
Brands expected to spend over ₹500 crore on influencer marketing this diwali, with regional influencers at the forefront: Qoruz Report
Havas India bolsters technology, data, and analytics capabilities with local launch of CSA
Amazon Ads expands availability of AI-powered image generation capability to help advertisers deliver richer creative
MGID and ENIL Partner to Accelerate Native Advertising Adoption Across India
The Advertising Club re-elects Rana Barua as President for the second term
Campus Activewear onboards Vicky Kaushal as its new brand ambassador
Weare1 Academy expands faculty with gaming industry veterans to empower aspiring esports professionals
U.S. Polo Assn. joins Zepto’s quick-commerce revolution, expanding fashion and apparel offering 
Dentsu Creative launches Future Mandala in India
influencer.in releases the Influencer Marketing Report 2024
Bikaji Foods International launches its first-ever mega campaign “Bikaji Khao London Jao”
Schbang cements its status as a global challenger with European expansion and acquisition of Addikt, Amsterdam  
Lemma onboards Beijing Sanchuan Technology to bring China’s largest hotel DOOH screen inventory to blobal advertisers
Kaizzen has announced the launch of Kaizzen Global
Qoruz launches creators authority score, new benchmark for influencers selection
JK Super Cement appoints Jasprit Bumrah as brand ambassador 
Havas Worldwide India strengthens strategy team with three key appointments