Editorial Desk

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Zero Gravity Communications unveils first digital-driven ad campaign for Simero Ceramics
India International Brand Summit 2024 brings together leading brands, agencies and marketing experts
IAS announces Mobile In-App support for first attention product to unify media quality and eye-tracking
AdLift marks 15 years of digital innovation and excellence
HMD India announces Sanya Malhotra as brand ambassador for its smartphones portfolio, starting with HMD Crest
Ipsos launches ad testing solution Creative|Spark AI which generates actionable insights within minutes
Voltas partners Havas Media India, MiQ to rollout CTV campaign aligned with election phases across India
Canva unveils first local brand campaign in India
Amazon Ads small and medium sized businesses (SMB) research: India SMBs look to advertising to fuel future growth at home and internationally 
Interactive Avenues releases its T20 WC 2024 Social Listening report
Lemma marks seven years of excellence in the AdTech industry
LS Digital introducing DigiVerse 2.0 to transforms digital marketing operations
Ipsos announces launch of Ipsos PersonaBot to enhance segmentation research
In Conversation with Nikhil Kumar, Chief Growth Officer at mediasmart
New research reveals link between high-quality digital ads and lower emissions: DoubleVerify
White Square International Festival of Creativity announces winners of its 2024 edition
Shifting gears: Why brands should embrace the open internet over social media 
AdLift launches ‘India’s Top BFSI Marketers Awards’
Rapido partners with PubMatic to enhance advertiser engagement across its user base of more than 11 crores
India sees a 36% reduction in ad fraud rates due to increased adoption of ad verification tools: DoubleVerify 8th Annual DV Global Insights: 2024 Trends Report