Bajaj Allianz General Insurance And WATConsult Have Launched A New Campaign Promoting The Use Of Helmets, #SayYesToHelmets.
The quirky campaign aims to make people aware of the importance of wearing a helmet.
The 2 minutes 20-second long ad starts with a vlogger showing alternative ways to use a helmet as a bag and popcorn maker just when the policemen arrive on the scene. The policemen then in a very simple and direct language ask the viewers to use the helmet for its only purpose which is safety. As shared by Bajaj Allianz General Insurance & WatConsult, the idea came inline when Pune Traffic Police made it mandatory for all bikers to wear a helmet while riding from 1st January 2019 onwards.
Credits:
Creative Team: Sahil Siddiqui, Sarthak Ghose, Niraj Jain, Lionel Quinny (They came up with Helmet Popcorn Maker)
CS Team: Manika Juneja, Daniel David, Trishaela Nair, Varun Iyer and Vraajesh Kurup
Our FINANCE TEAM
Video Team:
Design: Ameya Salvi