Be Awkward, Weird, Free encourages Spykar’s latest Campaign #YoungandRestless

Spykar has announced its latest campaign #YoungandRestless to demonstrate that Influencers and Content Creators are the dominant forces driving the digital economy. The company is engaging its audience with this campaign by celebrating and collaborating with the people who are potentially causing a radical shift in the global workforce. The brand is amplifying the campaign through influencers sharing pictures on Social Media expressing how life has changed for them.

Spykar informs that it believes, it is really important to have a job that you are passionate about. Rather than looking for a career for the money, go for one that would make you happy. Today, the #YoungandRestless spend a lot of time on Social Media studying their target audience to have a special connection with them so they can create relatable content for their niche. Because of their large following, additional chances for content creators begin to offer themselves in the form of brand deals, company collaborations, and even the prospect of creating their own businesses. The campaign is also aimed at spreading the message that, ‘It is never too late to follow your passion.’

Spykar has roped in Social Media sensations like choreographer and content creator – Awez Darbar, Hip Hop Artist FottySeven, Splitsvilla fame Dhruv Malik, Nibedita Paal and Trevon Dias and Actor Manasvi Vashist to name a few for this campaign. These influencers will share their path in the industry on Social Media. From being ridiculed for selecting this as a career to the day when people started to recognise them for their work. By sharing their incredible experiences on Spykar’s official website, the brand honours these youthful and rebellious minds.

Trevon Dias shared his story of being a backbencher in school and being punished for his lack of discipline, and that he now feels incomplete without his discipline in life. He describes how his journey transformed him from a troublemaker to someone who lives a disciplined life. Actor Vibhav Roy shares how his journey changed from ‘Dekh le Actor banega’ to ‘Dekhte dekhte Actor ban gaya.’

Speaking about this campaign, Sanjay Vakharia, CEO and co-founder of Spykar, shared, “We live in an era where Social media platforms such as Instagram, YouTube, Facebook, and Clubhouse enable the average user to upload and share their opinions and content with global audiences in real-time. Spykar being a youthful brand has constantly engaged with the youth of the nation. We want to highlight and emphasize how passion and career are not mutually exclusive in today’s world through this campaign. People are not afraid to pursue their passions because the opportunities are limitless. This world is ruled by digital skills. Social media and content platforms are becoming more mainstream, and we believe they are here to stay.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.