Betterhalf.ai’s AR filter #MyFuturePartner crosses 1Bn impressions on social media

Betterhalf.ai has reached a whopping 1 billion impressions on its AR filter “My Future Partner.” The AR filter was launched last year as part of the company’s marketing strategy and significantly boosted the brand’s social media engagement.

The Instagram filter uses Augmented Reality and predicts the profession of one’s future life partner. It was deployed on Instagram at zero marketing cost and has created a buzz globally. Along with the “My Future Partner” filter, the company is also publishing two filters each month as a part of their AR Instagram Campaign. Betterhalf.ai creates filters that revolve around the themes of love, marriage, relationships, etc.

Pawan Gupta, Co-founder of Betterhalf.ai shares, “We are ecstatic with the love and response people have given to our AR filter. We wanted to provide young Indians with a chance to seek a true connection and enjoy themselves at the same time. In only a few weeks the filter began to gain momentum globally among users and influencers and before we knew it the filter hit the 1 billion mark. It has created phenomenal brand awareness and response without having to spend a single penny to market it.”

“People find our content so relevant to them that without any paid promotion we have crossed this milestone,” he adds.

The AR filter enthralled the attention of users from across the globe with 38% users based in India while the remaining 62% users belong to countries like Indonesia, the United States of America, Turkey, etc. The filter is being used on Instagram and has received 16.4Mn impressions in the past 7 days. In addition, it has gathered 19.9 Mn captures and 86.4 Mn opens across Instagram and Facebook.

As a result of the AR Instagram Campaign, the company witnessed a steady increase in its Instagram followers and around 77k reels were published by individuals using the filter.

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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.