Bikano surprises the audience on the occasion of Valentine’s Day with #BoreNahiBooBano campaign

Bikano has rolled out a new digital campaign, #BoreNahiBooBano. The campaign has been launched with the purpose of urging the audience to revisit their gifting ideas and add a new twist with the Bikano sweet gift option.

Considering that Bikano is the most preferred choice for traditional celebrations, with the new campaign, the brand has customized its offering to overtake Valentine’s Day celebrations as well. Where chocolates top the gifting list, the unexpected traditional sweet can leave behind a lasting impression among the receivers. Conceptualized by Bikano and designed by Grapes Worldwide, the heart-shaped confectionery perfectly imbibes the theme of love and drives freshness to conventional and predictable gifting options. Bringing about the fusion of Rose Cashew Hearts, the brand has audaciously taken the Indian sweet to next level.

For optimal results, the brand has also come up with specially designed heart-shaped packaging to capture the attention of the audience. The special edition curated product has been made available exclusively in all Bikanervala stores across Delhi NCR. For driving mileage, the campaign has also rolled out across social media platforms to amplify visibility among the audience. Furthermore, to pique the interest of the masses, the brand leveraged the entire Valentine’s week to create buzz around the new product.

Speaking on the occasion, Kush Aggarwal, Marketing Head of Bikano said, “Working on the Valentine’s Day campaign was a whole new experience for us where we pushed the boundaries to innovate and tailor our offering that resonated with the theme of the occasion. Indian sweets have always been conceived to be ideal for traditional celebrations, with the campaign the notion takes a big leap where we have worked towards breaking the stereotype attached to it. By repurposing it as a gifting option for Valentine’s Day, we aspire to disrupt the common conception attached to the confectionery, making it a flexible option for every celebration.”

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.