Bombay Shaving Company appoints R Ashwin as Brand Ambassador; releases Omni-Channel campaign #ShaveToShine
Bombay Shaving Company announces its association with R Ashwin as its brand ambassador with the launch of its Omni-Channel campaign #ShaveToShine featuring the cricketer in a completely new avatar.
The fresh and vibrant video captures Ashwin moving through different situations in his life, and in every instance, he is more confident, sharper, and brighter because he shaves. The shaving foams and metal razor from Bombay Shaving Company help him shine, like a superstar.
Speaking on the campaign, Samriddh Dasgupta, VP Marketing, Bombay Shaving Company shares, “Our research indicates that men feel better prepared to take on the day after a great shave. We are all amazing in our own lives, and a good shave brings out that confidence in us. We have attempted to capture the intelligence, wit, and panache of Ashwin in this very high-style high-impact film. We wanted the viewer to see Ashwin in a completely new avatar – not just as a cricketer, but as the suave R Ashwin off-the-field. As a challenger brand, we invest in disruptive, visually delightful, social media-friendly, and relevant storytelling. The campaign will be taken across products, digital media, retail branding, and influencers.”
The campaign is co-developed with The Collective Artist Network and produced by Cutting Crew Films.
Speaking on the association, R Ashwin shares, “I am delighted to support and co-create solutions with Bombay Shaving Company. Shantanu and the team have built an iconic brand that delivers an exemplary experience of grooming through the superior quality of their products. I have used all their hair removal solutions and find them to be thoughtful, consciously created, and specially crafted for Indian men’s skin. I spend a lot of my time on the field and need products that are gentle, effective, and high-quality. I have found that in Bombay Shaving Company. I am superbly excited with what the future holds for the brand, and wish them the best.”
With the festive season coming up in a few months, starting with Rakhi, the brand intends to capture the gifting market with innovative shaving and gifting solutions like superfoods-powered shaving foams, fitkari aftershave gel, and a range of unique metal razors with precision feather blades. They have also launched their flagship silver metal razor in two new colors and material changes – black oxidized metal with a water-repellent base and gunmetal with a soft finish for better grip. Both the razors are signed by R Ashwin and are a collectible item for the shaving connoisseur.
Read Also : Adidas celebrates sports this summer with its multi-sport assortment of performance footwear
Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.