Brands of Bharat series instigates discussion on how brands are efficiently connecting with T2 & T3 cities

‘Brands of Bharat’- the virtual panel discussion series hosted by Agency Reporter and powered by Nukkad by Stage, is here with its sixth episode. The episode, set to be released on 23rd April 2021, centers around the topic- ‘Narrative building: How to connect with Tier-2 & Tier 3 cities in the new Bharat’.

This episode would feature a diverse set of panelists, ranging from the gaming sector to FinTech, and includes Abhinav Kumar, Vice President- Marketing, Paytm; Varun Ganjoo, Marketing Director, Baazi Games, Suveer Bajaj, Co-founder, Zoo Media & FoxyMoron; Pranav Bagai, Co-Founder and CEO, Poker Sports League; Arindam Basu, Head of Marketing, Deltin and Dwaipayan Das, Associate Vice President: Marketing & Communication, N. Ranga Rao & Sons Pvt. Ltd.

The discussion would be moderated by Runa Sinha, Revenue Head, Nukkad by STAGE, and Rahul Puri, Editor, Agency Reporter.

The series takes pride in instigating conversations around topics that are relevant to the marketing and advertising sector in the emerging new Bharat, and this episode is no different!
The Bharat market, as we knew it earlier, has changed dramatically over the course of the pandemic and has given rise to a new set of audiences emerging, especially in tier-2, tier-3 cities.

This change in the marketing landscape has paved the way for brands to experiment with their strategies and connect with their audience in more efficient ways. The audience of the new Bharat is well-informed and requires brands to address their needs in more than one way.

With the sixth episode, the series aims to get into the depths of what was it like for the country’s topmost brands to target their consumers during the pandemic, the strategies they have been experimenting with lately, and the challenges they currently face. It would also delve into the role of content marketing in improving a brand’s performance and how content marketing platforms are offering efficient solutions for optimum results.

The sixth episode will go live tomorrow at 11 AM. Watch episodes 1, 2, 3, 4 & 5.