Brands of Bharat’s upcoming episode to decipher how brands are building brand loyalty with narratives during the pandemic

The COVID-19 pandemic affected the advertising and marketing industry in unprecedented ways. The challenges that this pandemic posed in front of the A&M industry had to be dealt with utmost sensitivity alongside strategic thinking. Brands across the country were compelled to re-evaluate their existing methods and strategies in order to survive and there was no better way to deal with the same through correctly positioned narratives.

Agency Reporter’s virtual panel discussions series- Brands of Bharat, powered by Nukkad by STAGE, is here with its seventh episode, set to be released on 28th June 2021 at 11 AM.
The upcoming episode would concentrate upon a topic that has been doing rounds over the internet as well as across the industry- ‘Building brand loyalty with narratives during a pandemic: How brands are building & positioning their narratives in 2021’.

The seventh episode will feature Neha Goud, Digital Marketing-Head, Games 24×7; Ramalingam Subramanian, Head of Brand & Communications, CoinDCX; Sumit Sonal, Lead- Marketing, Mi; Pareen Lathia, AVP- Marketing, WazirX; and Neha Bareja, Head- Brand, Social Media & Content, Zoomcar. The discussion will be moderated by Rahul Puri, Editor, Agency Reporter, and Runa Sinha, Vice President, Nukkad by STAGE.

The episode will enable an insightful conversation amongst the industry experts, on how COVID-19 affected the consumer demand and perception, how their brands utilized narratives and content marketing tools to position themselves while being sensitive and the platforms that helped them in achieving their objectives.

The fifth episode will go live on 28th June at 11 AM. Watch episodes 1, 2, 3, 4, 5, & 6.