Cannes Lions 2019: TBWA India Opens India’s Tally With 2 Bronze Lions

Both awards were for TBWA’s ‘One Mindful Mind’, a campaign for Neurogen Brain and Spine Institute.

India bagged its first awards yesterday, a bronze Lion in Print & Publishing and another in Health & Wellness. Both awards were for TBWA’s ‘One Mindful Mind’, a campaign for Neurogen Brain and Spine Institute. Indian agencies failed to win Lions in traditional categories like Outdoor and Design.

For this campaign, TBWA\India launched an interactive print tool kit ‘One Mindful Mind’ which helps every parent turn into a counsellor for their child. It encourages light-hearted yet crucial discussions between parent and child. It also helps children understand their emotions better, and enable parents to understand how to manage various issues confronting children in terms of mental health.