Brands

TOPS partners with Miss India 2024
HMD India announces Sanya Malhotra as brand ambassador for its smartphones portfolio, starting with HMD Crest
Joy Personal Care onboards Shah Rukh Khan as brand ambassador for its face wash category
Hyundai Motor India ropes in Deepika Padukone as its Brand Ambassador
TECNO Smartphones onboards Deepika Padukone as its Brand Ambassador
Bisleri ropes in Deepika Padukone as its global brand ambassador
Bollywood actor Vicky Kaushal joins forces with G-SHOCK, the watch brand from Casio
CreatorsClout gains momentum as Astuti Anand enters the exclusive talent sphere
Manforce Condoms collaborates with SAATHII in the commitment to eradicate AIDS by 2030
Urban Company celebrates 9 years of service in India with a heart-warming video
BASIC Home Loan launches its campaign ‘Tarakki Pakki’ with Pratik Gandhi
Consumer Tech Brand, ACwO partners with India’s football team captain, Sunil Chhetri
Manyavar onboards Ram Charan to the family as its new brand ambassador
Fastrack launches actor Vijay Devarakonda as Brand ambassador, with a Fashion First take on youth
From Snacks to Spice Blends: Bikano Expands with Swad Anusar’s Delectable Offerings
Havas reveals a new brand architecture and visual identity, more in line with its global strategy
Adani Wilmar Limited Launches King’s Kachi Ghani Mustard Oil TV Commercial: Celebrating the Authentic Taste of India
Castrol unveils refreshed brand to reflect the changing needs of customers
Hyper Connect Asia launches D2C Jewelry brand, Magina
itel announces Hrithik Roshan as its Brand Ambassador
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Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
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Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands