Brands

Del Monte ropes in Vikas Khanna to promote its Mayonnaise & Ketchup range
ZEE5 emerges as India’s top OTT app
MX Studios collaborates with Dubai Economy & Tourism, to bring an adventure-filled mini-series ‘A Spin Around Dubai’
Vavo Digital launches its barter application, ‘Sehaye,’ for Influencers, Brands to connect, execute campaigns
MX Player drops the trailer of business quiz show – Business Baazi
Monster rebrands itself as FoundIt
Landor & Fitch unveils new brand identity of Sugarbox
UrbanGabru ropes in Suryakumar Yadav as brand ambassador
Bajaj Electricals unveils its revamped brand positioning “BAJAJ: BUILT FOR LIFE”
Mobilla ropes in Gurmeet Choudhary for brand endorsements ahead of Diwali
Spinz rolls out ‘Scent-sational Flower Garden’ campaign for Durga Puja
Prega News launches Gift A Good News Contest in collaboration with FirstCry
Fire-Boltt celebrates becoming the No.1 smartwatch brand in India with #FindYourFire campaign
Hindustan Unilever launches POND’S D2C WebAR game on Vossle 
Plum BodyLovin’ ropes in Ananya Panday as brand ambassador
Kesh King introduces Ali Fazal as its first male brand ambassador
Mobile accessories brand Mobilla ropes in Kajal Aggarwal for brand endorsements
Godrej Consumer Products Limited unveils Godrej Magic Bodywash, ropes in Shahrukh Khan as brand ambassador
Adidas gives its adiClub members a chance to participate in a speed-camp challenge which will be held in two phases across Mumbai, Delhi, Bengaluru
Miholearn announces its rebranding, changes name to Miho
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Bridging the gender gap in India’s corporate landscape
Programmatic Buying is all about how we use data more efficiently to reach a target audience
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Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands