Case Studies

A glimpse into the marketing of Amazon Original Series Paatal Lok
Case study on Burger King’s COVID-19 communication strategy executed by FoxyMoron
SanDisk ‘Mobile ki Pendrive’.
Getting Styled By A Pro For A Week
When Samsung Said ‘If Your Home Was Like Your Office’
Digital Industry Leaders Believe BJP’s ‘Chowkidar’ Campaign is Impactful: Report
Bobbi Brown Uses Weather-Based AI Banner to Drive Sales
‘Everything Packaging’ Can Be Found On One Platform- The Minimalist For Bizongo
URI: The Surgical Strike Creates Buzz With Netizens Through PUBG
Top Indian YouTube Channels Of 2018 | Report By Vidooly [Download]
The Main Drivers Of The Growth Of Digital Media Will Be Voice, Vernacular And Video – DAN Digital Report 2019 [Download]
RedBull, Star Sports & Supari Studios Come Together To Create A Prank Video To Draw Attention To The Upcoming Premier Badminton League
“How Digital Changed In 365 Ways, In 365 Days” – An Ebook By White Rivers Media
Breaking The Stereotype: Bani Yadav and Social Sanskari
Society Tea Is Taking Twitter Beyond Tea Cups
Mahindra Rural Housing Finance campaign ‘I Am India’–Huts to Homes has empowered Rural India
Influencer Marketing Case Study : SPN – Sports and Buzzoka’s #DadaGiri to salute Saurav Ganguly
How Elixir IBC Used Environmental Branding to Boost Employee Engagement at Zydus Healthcare is Brilliant
Nicotex leveraged influencers to drive home an important message
GOLD trailer takes to a multi-platform digital launch strategy to ignite patriotism amongst the audience
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India