Editor’s Take

We Hope Your Influencer Marketing Strategy Is Not Adhoc
Reliance Smart Ad Film: A Not-So-Strong Commercial With Strong Protagonist?
#10YearChallenge: How Brands Are Making The Most By Riding On Viral Social Challenges
Gillette’s New Ad Campaign – A Narrative Of Positive Masculinity That Indian Ads Too Need To Communicate
Shifting Power Dynamics By Strengthening Women Empowerment Through Dating App
Mobiistar C1 Shine #BadaChamakRaheHo Ad Could Have Moved Beyond The Mirror Shine Body And Accentuated Other Features Too
Why We Rocked 2018 – Why 2018 Rocked Us. The Hits & Misses.
Relevancy Is One Of The Biggest Strength Of #Panchayat, And Boy, Did Gurgaon Disappoint, See For Yourself
We spoke to some of the women participants of DCL and seemingly all of them are super excited
150+ Digital Media Planners/Buyers and Marketers registered their presence at the first ever edition of Panchayat – And, we can’t thank them enough
Here are Top 5 Diwali Ads we loved this festive session
When Was The Last Time You Felt Proud To Share Your Interview, Oh! Last Evening..
Twitter’s Latest Move To Kill Unwanted Trends – Good or Bad?
Panchayat – Your quarterly dose of unofficial learning and networking
Why we will never monetise jobs & placements
I am not interested – LOL
Awards, Shawards, Haye Rabba
Agency Reporter launches after a delay of twenty years
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India