Guest Articles

Influencing with a purpose: How brands are increasingly bringing about social change
Multilingualism: Need of the hour in a customer-centric world
How can brands identify suitable influencers for maximum ROI?
The growth of offline businesses in an online world
Emerging trends in the consumer durables industry in the ‘new normal’
AI-based Chatbots in customer service and their positive effects on businesses
Customer Journey and Analytics – First step towards building a rich CX
5 marketing trends in the EdTech industry to watch out for in 2021
The rise of micro, nano & regional influencers
Marketers Challenge – TV or Digital?
5 marketing trends health & beauty brands must watch out in 2021
Chasing Quality Engagement- Instagram’s Everchanging Algorithm
Customer Sentiment Analysis + AI: A Perfect Match for Improved Marketing Strategy 
Factors contributing to the rise of women entrepreneurs in India
Brands adapting to communication in the Gen Z way
How networking can help you raise a brand?
How to turn customers into brand ambassadors
Unlocking the survival kit for brand managers
How the event industry is championing new-age technologies in less urban areas
Busting myths surrounding header bidding and wrapper solutions
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India