Guest Articles

Content is King: How B2B content marketing is emerging as the game-changer for start-ups!
How inculcating meme marketing in your marketing strategy is beneficial for wider audience traction
Next step towards unlocking the power of first-party data
News media bargaining code in Australia- All sides of the story
Use of technology and data to streamline influencer marketing
Data Breach: A danger of third-party data collection 
7 SEO Digital Marketing Trends for 2021
Balancing awareness and performance: How to get the most out of digital advertising
Reimagine. Redo. Redesign- The key for brands to survive in the post-COVID landscape
The Rise of Influencer Marketing as a go-to strategy in 2020
Co-living sector trends: Sanitised, safer homes to propel in 2021
Contextual Intelligence is the Future of Targeting
Reimagining PR landscape in the post COVID world
The three doors to right business marketing: Owned, Paid, and Earned Media
Work From Home – Nay or Yayy!
Communication challenges and opportunities emerging in the Fintech sector
Simplicity and transparency for media buyers; getting to grips with supply path optimization
Impact of Social Media on Design Firms
US right-wing QAnon conspiracy theories morph after spreading to India
The Rise of Personalized Advertising
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India