Guest Articles

How Brands can effectively strategize for the Festive Season
Have you put a salesman in your customer’s pocket yet?
Emerging trends that are set to reinvent the marketing landscape post-pandemic
Impact of social media: The good, the bad & the ugly
How important is brand building when you are selling on marketplaces?
Physical advertising to re-emerge as a credible advertising medium for B2C Communication
Curating content for effective design communication
Cricket legend MS Dhoni’s retirement announcement immortalized his legacy
The Digital-First Revolution
IPL making brands #Atmanirbhar
Solution for Every Generation, particularly in the times of COVID-19 Pandemic
AR advertising – A contrivance or a new opportunity
Reimagining the Marketing Agency Model to Drive Creative Effectiveness
Dear Advertising Agencies, what kind of clients do you want to work with?
HR Rebooted: Balancing PR agency business goals with innovative workforce strategies
Why Connection Counts In OTT
Influencer Marketing: Trust is not owned in a single Instagram post
CC: www.litmus.com
Marketing Choices: Solving for Global Maxima
Future of work in India post-COVID
What’s the best way to Thrive – Innovating Continuously or Only Digital Presence will do?
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India