Guest Articles

Returning from the blackout
Responsible Gaming: Provision for a supportive environment
Understanding gaming genres for coherent brand visibility
Why gaming matters to marketers in the post-COVID world
The stellar rise of Real Money Games in India
Marketing is, serving the human in the consumer
DNA for ‘all’ times with Focus Formula!
The Quiet Achiever – A peek into Shekhar Gupta’s The Print
How believable is your story?
Digitalize and Revitalize –The road to revival for Print Media
AC/DC, Ramayan, and Covid-19: Comfort marketing in the times of a pandemic
MarTech Decoded: – MarTech is Marketing
Lockdown earmarks a digital progression of brands
Mad Man Reinvented – Programmatic Creative Umbrella
Brand Building in the time of a Pandemic
Ad-Fraud: The Game of Cat & Mouse
Voice Search Rankings: The Future factor in branding
DIGITAL MARKETING 2020: KEY TRENDS TO WATCH OUT FOR!
TikTok Marketing is The Next Big Thing in 2020
In-game advertisements: Bringing Digital India’s gamers, developers, and brands together
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India