Guest Articles

A dedicated Internal Communications Agency – Need of the hour
Challenges of Promoting Niche Products
Companies Turning to Agile Sales & Marketing Models to Accelerate Revenues
Effective Branding For Educational Businesses Is More Imperative Than Ever
OTT 2020: Will it; Won’t it?
Digital Micro-Markets: A Thing of the Past, Present, or Way Forward for the New India?
Innovation: the key to growth today
Are You Deriving Real Business Intelligence from Your Data?
Memes – The internet rulers
A Distinct Branding for B2B Companies is More Important than Ever
Fintech Marketing – How’s that different?
The Relevance of Psychographics in Digital Marketing
Rise of DOOH and How it Has Taken the Market by Storm
Influencers: The New Age Brand Endorsers
Gearing Up For the 2020 Digital Landscape Via Social, Localization, and Audio
Connecting Brands to People: The Rise of People-based Marketing In India
Digital Media For a Stronger Democracy: How Social Media Has Forced Increased Accountability From The Political Class?
Brand Lush Goes Off Social Media: Is that a start of a trend?
How is Live Streaming the Next Trend After Video Marketing?
Advanced Analytics Framework for Omnichannel Leads Optimization
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India