Guest Articles

Navigating the digital frontier: Unveiling the pivotal trends that defined AdTech in 2023
Leading with Purpose: The Rise of Purpose-Driven Communication in 2024 and Beyond
Social media blueprint for D2C brands – redefining the path to purchase
From Viral Campaigns To Crisis Management: PR Highlights That Defined 2023
Content Marketing 2.0: The Impact of AI on Content Marketing Excellence
5G and Edge Computing: Accelerating Mobile Marketing Campaigns
Advancing Trends in Programmatic Advertising 
Navigating the challenges of balancing online & offline brand presence during festivities
Tomorrow’s PR Landscape: AI-Powered, Data-Driven, and Authentic
It’s Time To Activate Your New Programmatic Supply Chain
Meticulous marketing plays a vital role in the business
The Programmatic Supply Chain Isn’t One Size Fits All
How Context and Time Mapping Generate Quality Leads and ROAS
The Art of Crafting Engaging Social Media Content
Rebranding in Crisis: How Brands Successfully Reinvent Themselves During Crisis Through AI
Addressing India’s biggest misconceptions about CTV
Decoding Audio OTT Investments and Valuations
Ethical Implications of AI: Ensuring Accountability and Transparency
PR Measurement and Analytics: Unlocking the Key Metrics for Success 
Gen Z Revolution: Understanding Their Behavior and Crafting Strategies for Successful Brand Engagement
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India