Guest Articles

Automation and ad agencies- Match made in heaven
Mobile OEM advertising: The right path for brands and companies who are in the hyper-growth stage looking to enhance their reach
Podcasting PR: Grooving Brands on Waves of Success
Safeguarding Data Privacy: A Balancing Act in the World of Marketing
The End of Linear Storytelling in Marketing and PR: Embracing Interactive Narratives
Outdoor Advertising: Get Spotted
Understanding the True Value of Ad Spends to Maximize Ad Efficiency
AI and Technology: The FOMO Trigger of 2023 in the PR and Marketing Industry
Navigating challenges: 2023 Roadmap for digital marketing leaders
Capturing consumer attention in the digital-first era: Keys to success 
The Creator Economy in 2023: Brands and Influencers Symphony
Navigating the privacy-first programmatic landscape: trends and opportunities
Navigating the intrigues of PR in India versus other Asian countries 
6G Technology: Transforming the Future of Marketing and Revolutionizing the MarTech Landscape
The Rise of Programmatic Out-of-Home Advertising (pOOH): Leveraging Real-Time Data for Targeted Advertising
Marrying Martech with Creative Content: Strategies for Engagement and Conversion
Remaining Relevant in the Era of Rise and Falls
Your TV Your Way: Why Connected TV is the Future
How Web 3.0 is going to shape our lives
How PR is evolving in India for startups
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Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India