Guest Articles

Intent Marketing: An introduction and it’s advantages over Traditional Audience Marketing
Harnessing the power of social media for female empowerment
AI will change the way we work
How programmatic advertising helps brands and marketers do more with less
How the PR agency model is evolving and what the future for the business will look like?
Can content writers survive in the age of AI?
Advertising and marketing trends that will continue to remain relevant in 2023
Connected TV: Connected India Watching Television
Seven digital marketing trends you need to know for 2023
Why Start-ups in India must prioritize and automate Performance Marketing 
mCommerce Trends to Look Forward in 2023
The human factor to employee lay-offs
5 top e-commerce trends to watch out for in 2023 & beyond
How to choose the right creative agency
Super Apps: The surest way to enhance user experience
Unleash the power of Omnichannel Marketing to enhance CX and drive conversions
Measuring what matters on Connected TV
Metaverse: The future is here
Think wisdom only comes with age? New-age businesses are embracing young leadership to thrive in a fast-changing industry
How digital advertisers are navigating the subtle art of excelling at Acquisition, Retention and Transaction (A.R.T)
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India