Guest Articles

How to build a strong customer base for a D2C brand
How customer insights support brands in designing an optimal digital strategy 
5 emerging technologies in marketing
Context-based strategies protect and enhance brand reputation in the age of misinformation and disinformation
NFT marketing significantly boosts the benefits of digital marketing
Why content creators need to embrace OTT platforms for better growth and impact
How can data mining help the PR industry?
From Image to Impact: How Brands are Countering Apathy and Adapting Empathy
Analysis of Modern Consumer Behavior: Is it Rational or Irrational?
Digital Marketing in the Metaverse
Why do millennials prefer OTT platforms over traditional Theaters?
PR beyond borders: How talent in PR is becoming non-agnostic in terms of geography
5 low-budget PR & branding ideas to amp up your small business
How multi-channel marketing strategy works post-pandemic
Switzerland for data: Data clean room
The mobile marketer’s guide to crypto on mobile: Maximizing crypto app potential in 2022
Shift: Behavioural and Belief Changes that occurred as a result of the Pandemic
What advertisers can learn from IPL?
Role of influencers in customer’s decision-making process
The future of marketing for large entreprises
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India