Guest Articles

The spotlight battle between brands in an overcrowded kumbh of IPL
The complete guide to finding the right creators for brands and marketers
Growth prediction for immersive media in advertising and other sectors in upcoming years
How regional content is gaining popularity amongst the Indian audience
How influencer marketing helps brands to catapult their digital growth
Beyond the content boom: The future looks bright for the passion economy as it revolutionizes the marketing landscape
The Digital Marketing changes that will impact your business
How Metaverse will revolutionize the retail sector
Principles that should guide a successful digital branding strategy
Patanjali Patnaik: Driving new creative heights at Eggfirst
Content in Motion: How brands can break boundaries with social entertainment
Mobile App and Brand Spend – The new power couple?
Total Immersion: Cross Realities to shape omnichannel marketing
Short format videos are the current ruling revolution in today’s digital world
Trot the Trend: Moment marketing for the digital era
How do consumers want to engage and be associated with brands?
How predictive analytics is changing the future of CX
Mobile advertisers to unlock the potential of OEM app stores to sway the digital population
Artificial Intelligence is making deep inroads in Marketing
Power is the new pink: Understanding and valuing women consumers
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India