Guest Articles

How ad agencies are fostering value-based culture to improve businesses
2 tech industry predictions for 2022
Transforming legacy media
Great data comes with greater responsibility
Into the ‘potential’ Metaverse Universe
Multilingual: The next step in business evolution
Marketers adopt ‘Plan Not Panic’ Mantra – a positive road ahead for financial brands
Using zero party data to influence consumer buying trends
The Push for transparency in Influencer Marketing has three faces
Influencer Marketing trends in 2022
The center stage of Data-driven marketing: Consumer experience
How to make your marketing campaigns more alive with inspirational stories
The Digital Marketing Evolution: Navigating the UK Landscape
At the frontier of fake news, Infodemic and Omicron— chasing facts
From M-Comm, M-Streaming to AI and Voice Tech — Mobile Marketing trends to look out for in 2022
Planning to invest in the capital market after seeing a celebrity endorsement? Here’s what you need to know first
7 SEO trends to watch out for in 2022
Brand Rebuilding: Communicate to rebuild customer trust
Understanding evolved marketing patterns in the post-pandemic festive season
5 digital marketing tools that will be effective in 2022
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India