Interviews

In conversation with Tanu Shree Rawat, Co-Founder, Trivayu Media Works
In conversation with Menno Kluin, CCO, Dentsu Creative USA
In conversation with Anupriya Acharya, President, AAAI
Interview: Amin Lakhani, CEO, Mindshare South Asia on their win at Goafest Media Abby One Show Awards 2022
In conversation with Partha Sinha, President, The Advertising Club
In conversation with Rana Barua, Group CEO, Havas Group India & Chairman, Awards Governing Council of The ABBYs 2022
In conversation with Amin Lakhani, Chief Executive Officer, Mindshare South Asia
​​In conversation with Jaideep Gandhi, Chairman, Goafest 2022 Organising Committee
In conversation with Siddharth Dabhade – MD, MiQ – India, SAARC, China
In conversation with Sonali Bhattacharya, Head of Marketing – Kids TV Network, Viacom18
In conversation with Vishnu Sharma, Founder & CEO, Efficacy Worldwide
In conversation with Kapil Mishra, Brand and Creative Consultant, Indiassetz
In conversation with Ritesh Ujjwal, Chief Executive Officer, Kofluence
‘In a Cookieless World, it is important to enrich first-party data with DMP & Data Signals’ – Siddharth Dabhade, Managing Director, MIQ
In conversation with Suveer Bajaj, Man’s Life
In conversation with Sandeep Balani, Outbrain
Aaj Tak Connected TV emerges as a powerful digital advertising medium
In conversation with Catherine Tyley and Varun Mohan, MiQ Digital
In conversation with Atul Sharma, Ruder Finn India
In conversation with Prabhakar Tiwari, Angel Broking
FEATURED POSTS
Programmatic Buying is all about how we use data more efficiently to reach a target audience
Building a competitive edge by adapting to changing consumer preferences
Beyond the Business: Ratan Tata’s PR Influence
Crisis Communication in the digital era: Safeguarding brand reputation
The role of community building in modern marketing strategies
Google’s Decision to Retain Third-Party Cookies and Its Impact on the Industry
Influencer Marketing 2.0: Incorporating Interactive and Immersive Experiences for Enhanced Engagement
How brands acquire and increase user engagement through device-level app recommendation systems
Data Privacy and Marketing: Balancing Personalized Marketing with Consumer Privacy Concerns in the Digital Age
Elevating Monetization: APAC Mobile Publishers’ Path To Progress
Beyond the headlines: National PR Day spotlights India’s dynamic PR landscape
Unravelling the AI trends driving the future of marketing
Taking Commerce Media to the Next Level with Audience Extension and Offsite Advertising
Can AI-led user acquisition strategies redefine the next era of mobile advertising?
The significance of styling and dressing in the communication industry
The Transformative Impact of Generative AI on CTV Advertising
Balancing Act: Navigating Ethics and Impact in PR Campaigns
The Value of Marketing for New Companies Developing Mobile Apps
Decoding the Art and Science of Digital Storytelling for Brands
Navigating 2024: Key Advertising Trends for India