Cleartrip launches its latest campaign ahead of the upcoming summer travel season
To celebrate its marquee sale ahead of the upcoming summer travel season, Cleartrip has roped in legendary Cricketer Ravi Shastri, Mithila Palkar & Dhruv Sehgal from Little Things, and Indian actress Shruti Haasan for its latest ad campaign. As part of the campaign, the brand rolls out three witty and hilarious ad films each promoting sale across domestic flights, hotels, and international flights, relatable in its creative disposition of the disappointment of missing the Cleartrip Big Travel Sale.
The first video brings Mithila Palkar and Dhruv Sehgal together, famed for the Netflix show, Little Things. The video finds them in the infamous Hotel Decent with the rib-tickling receptionist from Jab We Met. Not happy with the dilapidated hotel they had to check in to, Mithila is visibly upset with Dhruv for missing Cleartrip’s sale on domestic hotels – since now they’ll have to stay at the hotel that accepts ‘no credit, only cash.’
The second ad film finds Shruti Haasan annoyed with her PA, for not booking her business class tickets for her holiday. What’s more? Even the middle and window seats in Economy are all booked at the last minute. Again, there’s a sense of missing out on great seats and even better deals on domestic flights during the Big Travel Sale. At last, Shruti’s PA declares the holiday cancelled!
The third film features cricketing legend Ravi Shastri, enjoying retired life, barbequing with his buddies. Missing travel, he proposes taking a world tour with his friends. Having missed out on great discounts on international flights, Ravi’s buddy suggests that he should’ve continued coaching and traveled the world!
Kunal Dubey, CMO at Cleartrip, says, “We’re thrilled to launch the Big Travel Sale with the best summer deals for everyone who is looking to satiate their wanderlust this season. We understand the two-year pent-up wait to plan a perfect summer getaway, and we’re set to sweeten the experience with massive deals on international flights, domestic flights, and domestic hotels. Our latest campaign will resonate with travelers who regret missing out on the opportunity to book a great travel deal and encourage customers to go ahead and book that holiday. This is an exciting time for our customers and for us. Let the travel season begin!”
Created by Lowe Lintas, the three ad films aim to showcase a fun spin-off with different leads in interesting situations, bound together with one key message – ‘Don’t miss the Cleartrip Big Travel Sale!’
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