With its latest campaign ‘Invest in Travel,’ Cleartrip aims to transform 2023 into a year of adventure, happy memories
Cleartrip ushers in the new year with its latest campaign, Invest in travel. In its brand-new campaign, the company urges individuals to enjoy the benefits of its flexible and affordable offerings and integrate travel into their lives in 2023. The campaign, comprising three ad films, addresses different generations and what they seek when they travel. It is a quirky take on conventional investment campaigns and ends with a witty one-liner that ‘investing in travel is not subject to market risks’.
Cleartrip recently unveiled multiple customer-centric features on their platform including special fares for students, defence personnel, and senior citizens, two Pay Later options, medi-cancel refund, and international travel insurance. With the budget season around the corner, these additions are designed to make travel an achievable aspiration for all.
Speaking on the launch, Kunal Dubey, CMO, of Cleartrip, said, “While the beginning of a new year signifies possibilities and priorities for the year, it is also an opportunity to take charge of your happiness and become the architect of creating amazing memories. When people plan for their year, ‘travel’ is often considered an afterthought and solely considered an ‘expense’. Our message is quite simple – investing should not be limited to finances alone. We at Cleartrip want people to tread beyond this and invest in experiences as well. Travel is a rewarding experience that comes with the benefits of cherished memories, quality time with loved ones, new knowledge, or a better understanding of oneself. These intangible returns can add immense value to life. This is what we hope people can take away from our latest campaign.”
After a successful rebranding exercise in 2022, Cleartrip is all set to win people’s hearts with its bold and relatable propositions in 2023. Riding on the heels of customer-centricity, innovative products, and unparalleled value, the year promises more marketing triumphs that will disrupt the OTA space.
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Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.