What you know about CTV is just the tip of it!
As the INSEA audience warms up to all things digital, the region is witnessing a paradigm shift in how people consume content. Multiple factors have contributed to the acceleration of the consumption of digital content such as the increase in the number of smart TVs, increasing internet penetration and the availability of digital-native content. As consumers spend more time online, CTV is witnessing explosive growth and is presenting lucrative opportunities for advertisers to reach out to the audience more effectively. The exponential growth has given rise to a number of questions- questions that are worthy of a separate discourse and the CTV Asia Symposium 2022 by Agency Reporter aims to provide a platform for just that.