Cultbike.fit announces the launch of its latest campaign

Cultbike.fit announces the launch of its latest campaign. Understanding the critical concern for people unable to achieve their fitness goals, Cultbike.fit through this unique campaign will reward those who lay off their fitness schedules by giving them the title of Chief Excuse Officer.

The renowned stand-up comedian Atul Khatri will commence the campaign as the protagonist in the digital film. His role will be to pass on the baton of Chief Excuse Officer to the next person to whom the public will vote. The new Chief Excuse Officer will be paid 1 Lakh rupees for three months, as prize money.

Speaking on the ideation and intent of the campaign, Mohit Ahuja, Marketing Director at Cultbike, further says, “Procrastinators plague fitness as a category, yet they form the most significant part of the industry’s target audience. Loads of traditional brands have tried to make this group fall in love with fitness but failed. We are doing things differently. We’re not selling an idea of a well-toned body but rather the concept of consumable and engaging fitness content that encourages the procrastinator in you to hop on to the fitness bandwagon. The Chief Excuse Officer campaign shows our intent in this direction.”

The campaign aims to educate and spread awareness amongst the masses about the need for fitness and give the much-needed push to those who do not consistently focus on their health and wellness.

Disclaimer: Information mentioned here has not been verified or endorsed by Agency Reporter and is in accordance with the press release shared by the company or their appointed representatives.