Dabur Red Toothpaste shines at 75th Indian Dental Conference, bridging ayurveda and modern science

Importance of the event

The 75th Indian Dental Conference 2025 celebrated the remarkable journey of dentistry in India. A confluence of expertise and innovation, IDC 2025 brought together dental professionals, thought leaders and industry pioneers to unveil the latest advancements, foster knowledge exchange and shape the future of dental care. The theme of the conference was “Transforming Dentistry: Innovate, Collaborate, Excel.”

Dabur Red Toothpaste Activation

In light of Dabur Red Toothpaste’s recent recognition by the Indian Dental Association (the only Ayurvedic toothpaste to receive this endorsement), the brand further strengthened its association by showcasing its booth (interactive experience zone) at the 75th Indian Dental Conference 2025, held at the Chennai Convention Centre from February 7th to 9th 2025.

South India is a crucial market for Dabur, with Dabur Red Paste being the No. 1 oral care brand in Tamil Nadu and Andhra Pradesh and holding a strong presence in Karnataka and Telangana. Additionally, DRPT is the only Ayurvedic toothpaste approved by IDA.

Dabur continues to expand its footprint while staying rooted in its commitment to oral health and community welfare. At the Indian Dental Conference 2025, Dabur had set up an interactive experience zone where attendees learned how Ayurveda and modern clinical science can work together for better oral health.

Dabur Red Paste’s presence at the conference was amplified through their activation booth, engaging content that highlighted its IDA-backed effectiveness against seven dental problems, expert endorsements, and consumer interactions at the activation zone.

Through its collaboration with IDA, Dabur is actively engaging with local dentists to show how Ayurveda can help with common oral health issues. Dabur has also partnered with the IDA to support free dental camps across the region and plans to adopt a village to provide dental care and counselling.

Through purposeful investments, pioneering products, and community-focused initiatives, Dabur consistently strengthens its dedication to comprehensive oral care and overall well-being throughout South India.

Event Amplification Through Influencers

Influencers played a key role in amplifying Dabur Red Paste’s presence at the Indian Dental Conference by capturing and sharing dynamic, informative content from the event. They provided a walkthrough of the venue, showcasing the DRTP activation booth, crowd, and grand entrance. The influencers also engaged in different offerings portrayed at the booth. Special focus was placed on the Dabur Red Paste booth, where interactions with dental professionals, key moments, and brand activations were highlighted. Through engaging storytelling and immersive coverage, influencers reinforced the brand’s credibility and its standing in the dental care space.

Excerpts from Prashant Agarwal, Head of Marketing (Oral Care), Dabur India Ltd who talked about the company’s vision for expanding its oral care business in South India.

“We are proud that the Indian Dental Association has endorsed Dabur Red Paste as India’s No.1 Ayurvedic Toothpaste, backed by seven clinically proven benefits. This recognition reflects the trust and love consumers have for our brand. Moving forward, we aim to strengthen our partnership with the dental community and encourage the use of clinically proven Ayurveda in oral care. Dabur’s presence in South India is set to strengthen further with the recent signing of an MoU with the Tamil Nadu government to establish a state-of-the-art manufacturing unit. This facility will not only cater to the growing demand for Dabur’s products but also enhance its ability to drive future innovations and community-driven initiatives. We recently introduced Dabur Herbal Toothpaste for Kids with No Nasties in two exciting flavours. Looking ahead, we plan to expand our offerings in the growing sensitive toothpaste segment, catering to evolving consumer needs.”