DAIKO FHO’s ‘SPECIAL’ campaign for KENSTAR
Kenstar has launched an integrated campaign for its range of kitchen appliances and water heaters for the upcoming festival season.
The company has expanded its portfolio to include new appliances, water heaters and fans.
The idea for kitchen appliances is built on today’s behavior – every member of the family now spends time in the kitchen and every family is seeking excuses to create ‘something special’.
The campaign also highlights the wide range of water heaters Kenstar offers today.
The TVC concept uses a ‘Kenstar Family’ to get the message across. Interesting characters and entertaining moments keep the viewer interest and reinforce Kenstar’s ‘mass premium’ positioning. A series of executions are planned to keep viewer engagement high. Right now, there are three TVCs and a topical digital film on the cricket season underway.
The campaign is supported by print, POS and digital executions.