Data-Driven Decision Making: Role of analytics in ensuring optimum campaign & marketing performance

With more numbers to crunch and more figures to decipher, it is imperative that we understand how data is driving decision-making for brands and agencies alike and what role does it play in ensuring better marketing performances.

In this virtual panel discussion, we at Agency Reporter, with the help of experts from the industry, aim to discuss and decipher what data-driven decision making entails and how the industry as a whole is benefitting from the same.

Watch here-